Rallying for Ethanol

Robert White on this Flex-Fuel Motorcycle powered by E-85

The freedom of the open road on two wheels appeals to the hundreds of thousands who attend the Sturgis Motorcycle Rally each year in the Black Hills of South Dakota. What powers those bikes is anything but freedom, unless those motorcycles are powered by clean-burning, American-made ethanol.

Robert White, a military veteran and the Director of Market Development for the Renewable Fuel Association has just the bike. His Harley-Davidson is powered by E-85 (a blend of 85% ethanol and 15% gasoline), a bike that he rides to Sturgis each year while promoting America’s fuel, ethanol with a campaign called, “Fueled with Pride,” in the heart of the rally, the Legendary Buffalo Chip.

This freedom ride is far from a vacation for Mr. White, he’s in Sturgis to educate thousands of fellow bikers about the benefits of using renewable fuels while dispelling the old myth that ethanol shouldn’t be used in motorcycles.

The “Fueled with Pride” promotion this year in Sturgis will include a FREE FUEL Happy Hour on both Wednesday and Thursday, August 8 and 9from 4-6pm at The Crossroads.

Other promotional activities going on this week include educational materials, banners and merchandise including t-shirts and koozies.

“We are happy to be partnering again with the Buffalo Chip to show riders that ethanol-blended fuels are a safe and effective alternative to petroleum that can used in motorcycle engines, along with every other vehicle riders have at home,” said White. “Increasing the use of domestic, clean-burning fuels allows us to become a more energy secure country, reducing our dependence on foreign oil and creating more jobs.”

Follow Robert on his ride through the Sturgis Rally, the “Fueled with Pride” campaign and his journey of advocating for ethanol via Twitter: www.Twitter.com/fuelinggood or by going to www.chooseEthanol.com