“Feeding the World” ad wins best of show

South Dakota Corn projects won four regional awards, including Best of Show, in a National Agri-Marketing Association (NAMA) competition.

The winning entries qualify for the national contest. Awards for that contest will be presented during NAMA’s national banquet in April at Kansas City, Mo.

The regional Best of Show award honors the South Dakota Corn Utilization Council’s 60-second “Feeding the World” television commercial. The ad received lots of positive feedback after multiple appearances on South Dakota television channels.

South Dakota Corn partnered with Paulsen Marketing of Sioux Falls on the winning entries. The awards were presented Jan. 31 at the Region III banquet in Des Moines, Iowa.

South Dakota Corn won in the following categories:

· Advertising Best of Show for “Feeding the World” 60-second TV commercial

· First place in TV category for “Feeding the World” ad

· First place in producer- or company-funded ad campaign category for “Feeding the World”

· Merit award for “Ag Rules Theater, Ask a Farmer” campaign in the producer-funded PR to consumers category

In addition to the South Dakota Corn projects, Paulsen Marketing claimed eight first-place awards and three merit awards.