Fuel Up SD

As part of the Fuel Up SD campaign, the South Dakota Corn Utilization Council (SDCUC) aimed to reach teen drivers who may not know that they can use ethanol-blended fuel in their gas tanks with a two-pronged approach.

Last Spring, teens and young adults were encouraged to nominate their friends to win gas cards. SD Corn partnered with Kwik Star to give away prizes for 10 weeks.

Nine $100 Kwik Star giftcards were given out every Friday leading up to National Best Friend Day on June 8. The grand prize winner won a $500 Kwik Star gas card!

The campaign was designed to increase awareness and understanding of the benefits of ethanol-based fuel, while helping to diminish any negative perceptions around ethanol’s impact on fuel-efficiency and vehicle performance.

Additionally, SDCUC teamed up with Sioux Falls South Dakota Community Education to reach impressionable driver’s education students with facts about fuel choices at the pump. Each student received a glove box “What’s What at the Pump” handout to help them identify fuel labeling, and why ethanol is good for their wallet!