Ad campaign wins awards

A South Dakota Corn advertising campaign received special recognition during an annual regional competition organized by the National Agri-Marketing Association (NAMA).

The 2017-18 campaign, “The Farmer in You,” won a merit award for advertising campaign directed to consumers and the accompanying TV spots earned a first-place award for ad campaign element directed to consumers.

The “Farmer in You” was a collaborative effort between South Dakota Corn and Paulsen, a Sioux Falls marketing firm. Teddi Mueller, South Dakota Corn’s marketing director, spearheaded the project for her organization. The campaign included TV, radio and print ads, videos, sponsored content and displays.

The strategy was to showcase how much farmers and consumers have in common. Paulsen and South Dakota Corn have worked for several years toward a goal of building consumer trust, helping people better understand and appreciate agriculture, and strengthening relationships between farmers and consumers.

South Dakota Corn also won a first-place award for its annual meeting invitation in the category of direct-mail directed to farmers. In addition, the Emerge electronic newsletter garnered a merit award in the category of newsletters directed to farmers.

The region, one of six nationally, encompasses South Dakota, North Dakota, Minnesota and Iowa. First-place and merit award-winners qualify for national competition April 10-12.